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"It's important to see people who come from similar places that you come from, who have already arrive where you want to be, a place that you have only dreampt of going so that you understand that it IS possible"

-Benjamin Fell

ABOUT US

Meet Benjamin Fell

The Original Technomadic Explorer

Meet Benjamin Fell, the trailblazer who traded boardrooms for the boundless beauty of the globe. As the original Technomadic Explorer, Benjamin embodies the spirit of adventure, seamlessly merging the worlds of travel, technology, and transformative experiences. His journey from corporate chains to global explorer serves as an inspiration to those yearning for a life unbound by convention.

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Join Benjamin & The Technomadic Tribe on this extraordinary voyage, where every path leads to discovery, and every day is an opportunity to craft your own story...

Technomadic Explorer BLOG

Finding Community in Remote Corners:

Building Connections Worldwide

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Transparency - Where Do You Draw The Line With Your Personal Brand Story?

October 02, 20234 min read

"The most important thing in communication is hearing what isn't said." — Peter Drucker

Introduction:

We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?

Pat Flynn and Jon Lee Dumas, both notoriously successful entrepreneurs, are both notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as vulgar. In this case, though, it works to attract the exact audience they are after. Others will find other mentors, and that is, after all, the point of marketing.

Transparency comes in other forms as well. Struggles with alcoholism, depression, cancer and other health concerns are commonly shared. Stories of marriage and relationship triumphs (and tragedies) are told. Even spats between competing businesses aren’t off limits for some marketers.

That doesn’t mean, though, that you have to be frank and honest about all areas of your life and business. With a little forethought and planning, you can keep certain aspects of your story private.

8 Reasons

Watch Your Social Media Profiles

Here’s where a lot of business owners falter, especially when it comes to Facebook. You have your personal profile, to which you invite friends and family, and your business page, where you talk, well, business.

But there will inevitably be some overlap. Colleagues will slowly filter into your personal timeline, and you into theirs. Pretty soon, your business people are hearing all about your latest bout with the flu and that snarky thing your mother in law said yesterday. Too much?

Maybe.

When it comes to your social media sharing, it’s important to pay close attention to not only what you say, but who you’re saying it to. Using privacy settings, contact lists, and even limiting who you “friend” can help maintain your privacy while still being transparent about your business offerings.

Remember, the Internet is Forever

Blogging helps your website to be more than just a place for people to visit. It gives them the opportunity to interact with your business in a way that isn’t possible through other forms of content on your website. By blogging, you have the ability to help drive traffic back to your website and convert that traffic into leads. For example, if you blog about an important industry event and share it on Facebook and Twitter, you can expect a boost in new signups to your email list or visitors to your website.

While privacy settings can help, a better way to keep your personal business away from prying eyes is to simply not post it at all. Think of every blog post, Tweet, Facebook status update and Instagram pic as a billboard. If you wouldn’t post it on the side of the highway for all who pass to read it, don’t put it online either. The chance that it will “leak” (despite your best efforts) is great, and once it’s out there, you will not ever get it back.

So think twice about those nasty replies, intimate details, and other confidential information. You just never know who might be reading, and they will affect your brand image.

The bottom line? Know your audience and know yourself. If you’re not comfortable sharing certain aspects of your life and business, chances are they won’t be comfortable hearing about it, either. It’s okay to maintain some privacy, even in this transparent world of online marketing.

Sound advice on how much to share about your personal journey ultimately comes down to and how comfortable you are with sharing with the public. Just remember, always reread anything you post online and let it simmer before you post if it is a very intimate or personal subject for you. Once it's out there...it's out there forever...

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

social media posts last forever digitally

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Benjamin Fell

Drawing from the rich tapestry of experiences and the deep well of determination depicted in the shared documents, the "About the Author" section for your blog might read as follows: --- **About the Author** Meet Benjamin Fell, a maestro of resilience and an architect of dreams. Not just any dreamer, but one who's stared down the barrel of adversity, been laid off not once, but twice in 18 months, and rose like a phoenix from the ashes of despair and despondency. In the world of sales, marketing, and international business development, Benjamin has not only walked the walk but blazed new trails, armed with two master’s degrees and a relentless spirit that refuses to quit. After the corporate world handed him a steel-toed kick in the balls, Benjamin didn’t just lick his wounds; he turned his scars into badges of honor. With the support of friends and family, who saw in him a light that refused to be snuffed out, he embarked on a journey into the great unknown of e-commerce. This wasn’t just a safety net; it was a declaration of independence from a corporate world that too often values profit over people. Benjamin's tale is not just one of professional triumphs but a deeply personal voyage from the depths of despair to scaling the mountaintops of success. His story is a testament to the power of hope, resilience, and the undying belief in oneself. Through his e-commerce venture and a subsequent role that catapulted him to the highest echelons of the medical device business development field, Benjamin has lived a life rich with challenges, luxurious travel, and culinary adventures, tempered by the hard-earned wisdom that comes from navigating the tumultuous seas of life. As the global leader in PCR Instrumentation, navigating multi-million dollar deals across Florida, The Caribbean, and Latin America, Benjamin has not only reached but exceeded his career aspirations. Yet, it was the unexpected curveball of COVID-19 that truly tested his mettle. Transitioning from boardrooms and exotic locales to the relentless grind of Zoom calls and the demands of a world in crisis, he found strength in adversity and a new sense of purpose. Now, atop his proverbial mountain, Benjamin Fell is more than just a successful entrepreneur and business development executive. He's a beacon of hope for those feeling lost in the relentless cycle of the 9-5 grind, a mentor for aspiring entrepreneurs, and a living proof that even in our darkest moments, the human spirit is indomitable. Through his blog, Benjamin invites you on a journey of discovery, resilience, and the endless pursuit of freedom and fulfillment. Join him as he shares insights, stories, and the lessons learned on the winding road to success and self-discovery.

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